The most prevalent challenge that is raised continually is INCOME.
· How do we generate enough income for all programs?
· How do we plan projections for growth?
· How do we invest the funds we do have to generate more?
These questions are on the minds of all globally focused non-profit executives, board members, philanthropy and new business staff.
The key to financial success is Brand Recognition and Diversification.
I learned early on that even non-profits need a reputable and known brand. You must invest in your brand to ensure that donors can resonate with what the non-profit is trying to achieve. Once the brand is known, you can then strategically diversify into unrestricted and restricted funds. Not enough non-profits are leveraging the unrestricted resources to bring in restricted project funds to further their mission. For every 1 US$ you should be leveraging at least 2 US$ of restricted funds if you do it right!
How does your organization leverage funds to grow a global non-profit? If you are not today, you should be!
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